The revolution will be televised – on mobile.

More than a quarter (28 per cent) of total TV viewing in the US is now accessed via digital streaming services such as Netflix, according to a recent study by market researcher GfK MRI.

Interestingly, much of this streaming from services like Netflix tends to take place on a computer or mobile devices (16 per cent) rather than through a traditional TV (nine per cent).

Read the full article identifying eight TV trends from the US, written in collaboration with Damian Radcliffe, on The Media Briefing.

Image by Robert Couse-Baker on Flickr. Some rights reserved.

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