This week Twitter launched its new Engage app in the US, designed for "creators, influencers, and public figures".
Though the announcement was overshadowed somewhat by the arrival of 140-second Twitter videos – a stretch from the original 30 seconds – Engage has some nifty features to help freelance journalists better understand and grow their Twitter audience.
Designed as a "companion app" for Twitter, Engage is currently only available in the US App Store – although it seems to have had a brief (perhaps accidental) appearance in the UK App Store.
Still, if Twitter Moments is anything to go by it will only be a couple of months before Engage makes it across the pond to the UK and elsewhere.
If you're in the US, you can download Twitter Engage from the US App Store and log in with your regular Twitter account.
Here's the lowdown on why it's worth a look:
Engage aims to make it easier to see key follows and @mentions by showing only "influential" and verified users. Or, as Business Insider's James Cook puts it, "It basically just filters your notifications to hide idiots".
Although, oddly, it didn't do a great job of filtering out my UKIP troll when I was tweeting about the EU referendum.
The "Understand" tab shows real-time analytics as well as detailed charts of engagement over a selected period (90 days, 30 days, 7 days, or 24 hours).
You can also see impressions and engagement across individual posts, which is useful for monitoring what's working and what isn't.
Engage makes it easy to see at a glance where people are following you from – good if you want to work out your best time to tweet.
And there's a section titled "Your fans are tweeting about", but it wasn't populated for me so either I don't have any fans or there's a glitch in the app...